KBL Eyewear approached Airbox to create a new ecommerce store for their rapidly growing eyewear line. Showcasing modern design and a very urban culture look and feel.

KBL wanted to be able to communicate with their customers via a blog and show them their design inspiration along with all the great press that they receive in high-end fashion magazines and more.

A very large marketing campaign was established to go along with their new Branding, site launch and scheduled PR with the high-end fashion magazines. Coupon codes, Email Marketing, and Social Media marketing were utilized to promote the 2011-2012 products and launch of the new site and Branding.

Magento Commerce was the platform of choice due to its scalability and security. KBL utilizes different shipping carriers, allows customers to process payments in different manners, and customized their customer experience with the necessary email transactions after a purchase/order was made. Marketing information is included in emails that communicate order status and processing with each customer to help maximize customer retention.

KBL has some very good marketing and PR plans in the future via Social Media and their website,